MAY 30, 2019

Sunnies Face: Beauty that Gets Cebu

BY AUDREY CARPIO
PHOTOGRAPHY BY NATH YBANEZ OF PAPRIKA STUDIOS

Sunnies Studios, the lifestyle brand that can rightly be called a retail phenomenon, has received virtually instantaneous success with each of its rollouts. Debuting with fashionable sunglasses at affordable price points, Sunnies has grown its empire to include prescription eyewear, a café concept, and quite possibly its biggest smash yet—the Sunnies Face makeup line.

Courtesy of Sunnies Face

As the face of their own business, model-influencers Bea Soriano-Dee, Georgina Wilson, Martine Cajucom, and Jess Wilson are true examples of practicing what they preach, wearing the makeup that they make. Women everywhere are noticing, “I can get that look.” The Sunnies Face tagline is, after all, “Beauty that gets you.”

We played around with the logo treatment and the stores interior’s soft edges. I love this store because it feels so modern with the rounded store corners, counter details and the Sunnies Face logo sign,

Ayala Center Cebu was the chosen location for the first standalone Sunnies Face branch outside of Manila, and its recent March 1st opening saw the expected blockbuster lines around the store. Of course, behind the launch were months of preparation and wracked nerves. “Opening new stores is always scary because of last minute construction surprises that always come with store openings, delays in production, etc.,” shares Jess, Sunnies Face brand manager. “The nights leading up to the launch had a couple of hundred issues that we had to figure out, but everything turned out perfectly.”

Every Sunnies store has a unique design to it—variations on the brand’s pastel-drenched, retro California aesthetic—and the Ayala Center Cebu branch was no exception. “We played around with the logo treatment and the stores interior’s soft edges. I love this store because it feels so modern with the rounded store corners, counter details and the Sunnies Face logo sign,” Jess says. They also launched a lemon jelly pouch, which was a one-month exclusive color for the Cebu market.

The makeup company launched a lemon jelly pouch, a one-month exclusive color for the Cebu market.

The Fluffmatte lipsticks are still Sunnies Face’s bestselling items, and the nine wearable, mix-and-matchable shades have been raved about by regular customers, vloggers and beauty editors from Manila to New York. The highly-pigmented, matte formulation of their lippies are a close dupe of some of the higher-end lipstick brands, but at much friendlier price. Glowboss, a highlighter range, and Lifebrow, the eyebrow line, complete the Sunnies Face look, for now at least. Sunnies Studios has made it no secret that they plan to launch internationally soon. With all the global anticipation the makeup brand has been getting, it’s only a short matter of time until we see Jess and the team fly off to a different country to cut the ribbon for an entirely new market, delivering a brand whose roots are proudly in the Philippines.

Every Sunnies store has a unique design to it—variations on the brand’s pastel-drenched, retro California aesthetic—and the Ayala Center Cebu branch was no exception. “We played around with the logo treatment and the stores interior’s soft edges. I love this store because it feels so modern with the rounded store corners, counter details and the Sunnies Face logo sign,” Jess says. They also launched a lemon jelly pouch, which was a one-month exclusive color for the Cebu market.

The Fluffmatte lipsticks are still Sunnies Face’s bestselling items, and the nine wearable, mix-and-matchable shades have been raved about by regular customers, vloggers and beauty editors from Manila to New York. The highly-pigmented, matte formulation of their lippies are a close dupe of some of the higher-end lipstick brands, but at much friendlier price. Glowboss, a highlighter range, and Lifebrow, the eyebrow line, complete the Sunnies Face look, for now at least. Sunnies Studios has made it no secret that they plan to launch internationally soon. With all the global anticipation the makeup brand has been getting, it’s only a short matter of time until we see Jess and the team fly off to a different country to cut the ribbon for an entirely new market, delivering a brand whose roots are proudly in the Philippines.

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